Martin and Matt story
Martin Sign Company was founded by Martin Wall, a sign maker since his teenage years in Ames, Iowa. After spending eight years honing his craft at a San Francisco sign shop, Martin partnered with Matt Cella to launch Martin Sign Company in January 2012.
Today, as a boutique sign shop focused on high-quality craftsmanship, Martin Sign Company is proud to be one of the Bay Area’s fastest-growing custom sign-making companies — built on the shared vision and expertise of Martin and Matt.

Why us?
We blend creativity and precision to deliver signage solutions that truly represent your brand’s identity—with a team that treats every project like a partnership.
✅ Creative Roots
Our founders come from art backgrounds, ensuring each sign is thoughtfully designed.
✅ 50+ Years of Combined Expertise
Our team brings decades of hands-on experience to every project.
✅ Attention to detail
We value quality, creativity, and precision in everything we do.
✅ Loved by Design Professionals
We’re trusted by architects, graphic designers, brokers, contractors, and restaurants alike.

What we believe
Design Matters
Great signage creates lasting impressions. We focus on aesthetics and brand alignment.
Craftsmanship Counts
Every edge, finish, and fit is crafted with precision and pride.
Every Client is a Partner
We give equal dedication to every project, big or small.
Curious to see what we do ?
Browse our portfolio or chat with us to get started—no hard sell, just great signs.
Portfolio
